EXPLORING BLOCKCHAIN AND SUPPLY CHAIN INTEGRATION: STATE-OF-THE-ART, SECURITY ISSUES, AND EMERGING DIRECTIONS


New perspectives on communication of change in corporate identity

This paper addresses a gap in the literature Stone Surface Cleaner on communication of change in corporate identity (CI) by investigating the brand migration of Bosch in India.Based on an in-depth case study of Bosch in India, this paper develops seven propositions and conceptualises a framework for strategic communication of change in CI.The key p

read more